Genentech approached E-llusion Media to produce a powerful video used to welcome new employees. We worked closely with the Genentech team to capture the dedication and commitment of the C-suite executives. We took our crew around campus to shoot improvised sound bites and candid moments of the team. What happens is an edgy, easy to watch piece: with fast paced motion graphics synced to a driving beat that would make anyone stand up and take notice with a smile. Hello Genentech and “Welcome” to the newbies.